Vision

We aim to play a meaningful role in the acceleration of the clean energy transition by responsibly providing essential materials while facilitating the creation of required new value chains.

Mission

We were founded to enable and accelerate the creation of new sustainable sources of energy that can secure the future of our planet and subsequent generations.

What drives us is our vision of becoming a leading, sustainable provider of REEs and associated products, and playing an active role in the creation of new ecosystems essential to the clean energy transition. By so doing we will deliver value to shareholders, the community and all our stakeholders.

We are proud to be playing our part in moving our global society towards a cleaner, sustainable future and we will do this through innovating in partnership with our stakeholders, while seeking to develop our people and assets to their fullest potential in a safe and responsible manner.

Values

We create and share Sustainable Value

We seek to create superior value for our shareholders. But we recognise that in the long run, we cannot be successful without creating shared value for our wide range of stakeholders–including our employees, local communities, local and national governments, suppliers and customers.

We are Optimistic and Passionate

We believe the transition towards clean energy is achievable through a concerted individual and collective effort by all of society and that we can have a meaningful impact through the provision of key raw materials for the clean energy transition. We are proud to have the opportunity to do so.

We take Personal Responsibility

We are empowered to seek value but are personally and collectively accountable for the consequences of pursuing it. We take personal responsibility for the safety of our colleagues and ourselves, aiming to achieve zero harm. We recognise our role in broader society and responsibility towards the environment. We are responsible for the development of our people and the optimal investment in our resources.

We are Courageous, Entrepreneurial and Agile

To achieve our aims, we must make courageous decisions, maintain an entrepreneurial focus on value and risk and build and sustain an agile organisation which values decision-making, momentum and action.

We act with Integrity, Trust and Transparency

We act in compliance with the law and regulations to which we are subject. But we will go beyond this by applying the highest standards of ethics and integrity.

We value Excellence

It is only through the relentless pursuit of excellence that we can remain competitive, optimally productive and sustainable. We strive on a daily basis to be the best, continually improving and fostering a culture of excellence.